Enterprise and Image

Afrikan people are naturally a proud people and for good reason. This is the primary and spirit people of creation. This is the people who are of natural superlative beauty. This is the people that have exceptional genius flow. This is the people that are naturally endowed with an abundance of natural resources throughout the lands that they are rightful custodians of. The unending plethora of natural qualities of this people hold brings forth genuine pride for life elevation. This is true in economic functioning hence the identifier of Ujamaa Kiburi Siku for the economic celebratory observance where kiburi means pride.

In the following account George Subira highlights the importance of image in the context of Afrikan enterprise:

“[Afrikan] business, strong and long-standing [Afrikan] business, is needed to establish true sources of pride to be there when the many objects of false pride have gone away. This is called ‘institution building’, where something is so significant that it outlasts its founders and the original people who made the thing happen. [Afrikan] people need sources of pride and strong businesses are an excellent reference point.

Virtually nothing is more important to building up feelings of pride than images. We live in a nation that has thousands of TV stations, thousands of newspapers and magazines, thousands of billboards, books, movies and so on.

Media is everywhere and powerful. If you see an image projected positively and often, you will feel pride. If you see an image very often portrayed negatively, you will feel a sense of regret, embarrassment or shame. The central question is who is responsible for what types of images are projected to the public. We know that radio projects images to [children]. Radio is run by advertisers. Television also lives by the advertising dollar[, pound, etc.] and ads make the wheels turn in the thousands of newspapers and magazines”.

The pride Afrikan people have in themselves is rooted in self-knowingness and in their own spiritual-cultural fabric of life. Image projection is an outward expression of living substance. Thus, Afrikan pride is inherent and then outwardly expressed in their image and throughout people activity whether through economic functioning or otherwise.  

Ujamaa Kiburi Siku is a wonderful part of the spiritual-cultural observance calendar of the Universal Royal Afrikan Nation. It takes place in the first week of June marking the time of significant occurrence both on the continent of Afrika and in the diaspora concerning Afrikan economy. Ujamaa Kiburi Siku as with the other observances on the Afrikan cultural calendar is just that – an observance. Therefore, wherever the Afrikan is whether at home, at a community gathering or elsewhere it can be observed.

The Universal Royal Afrikan Nation (URAN) is an Afrikan-centred spiritual and cultural mission for ascendancy that embodies living spiritually and culturally rooted life. To find out more about URAN and its spiritual-cultural mission for liberty and nationhood click here. The exquisite URAN pendant can be obtained online by clicking here.

In his capacity as an Afrikan-centred spiritual cultural practitioner this author is available for further learning in this regard and also for the carrying out of ceremonies such as naming and name reclamation. For details please click here.

Afrikan World Studies programmes are an important forms of study in understanding the Afrikan experience. There are a range of subjects covered on these programmes including History, Creative Production, Psychology and Religion. To find out more about these learning programmes please click here. For the video promo for these learning programmes click here.

Select resources are available online via the website  of Yemanja.

At nominal cost, also consider acquisition of an a4 laminate poster of articulations by this author when visiting the Yemanja institution to enrol, consult, learn, gather or otherwise.