What of the Cultural Consumer?
- By kwende ukaidi
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- 30 Nov, 2023
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Celebrating the Harvest of All-Year-Round Cultivated Effort for Upright Ascension

With their grand cultural
expression of upright trade there are buyers and sellers within the self-determined
emporiums of Afrikan souls replete throughout their continuum. As with the overall
facility of trading the roles and activities of the buyer and the seller are naturally
and necessarily also outwardly expressive of cultural substance as a norm. Taking the buyer (or consumer), these
naturally cultured souls seek to acquire that which is empowered by highly civilised
living and also empowers highly civilised living. Afrikan consumers enter the Afrikan
marketplace naturally holding their lived substance of rightful order and
consequently purchase that which is of complementarity, benefits or enhances
their upright order of substance carried. Indeed, the entering into an Afrikan emporium
itself in the first place to browse and buy can be seen as a cultured directive.
According to a contemporary mainstream source the cultural consumer is a role explained in the following way:
“The cultural consumer describes a person who avidly consumes art, books, music and live cultural events within a society. With the rise of expressive technologies, cultural consumers have harnessed the internet to fuel their own creative efforts”.
According to the same source, the cultural consumer holds the following characteristics in that this:
“type of consumer values creativity, design and the power of personal values. These consumers will look toward companies that can present an offering that solves a problem, does some good, and delivers aesthetically. They also look for products that engage the senses as a way to discern truth. In other words, they believe what they can experience. Authenticity is paramount, and stories and images are powerful means for communicating messages”.
Such a phenomena may appear new to others. However, for the Afrikan this type of role and attributed qualities are of general popularity throughout the Afrikan continuum. Albeit void of what may be considered as current technology of the now.
But, what of the cultural consumer in soul people during a time of interruption and disruption? Well, subject to the ills imposed by others, Afrikan souls can be at a deficit of self-knowingness and be at a deficit in relation to their norms of self-determined cultured engagement. In this, their role of the cultural consumer is compelled to suffer. If the highly cultured life of Afrikan souls is at less-than optimal flourishing, then the outwardly expressed roles and activities can only reflect likewise. Certainly, any such disorder will be a boon to others that mean the Afrikan ill who may also push and peddle a host of pseudo-cultural concoctions to fill the gap of deficit for susceptible souls to consume at their peril.
Despite the challenges, it is only Afrikan souls that can restore their self-knowingness, cultured living and outwardly expressed roles and activities that service their imperative for upright ascension. Self-determined emporiums, buyers, consumers and the like to service self-economy functioning which in turn empowers Afrikan highly civilised norm are crucial parts of this pioneering people’s overall thrust for elevation and their optimal flourishing. Each soul from whatever station, level or status can make a rightful step of progress to realise their highly cultured norm. After all, civilisation is not of happenstance.
Kwanzaa is one of the essential cultural observances of life within the Universal Royal Afrikan Nation. The Universal Royal Afrikan Nation (URAN) is an Afrikan-centred spiritual and cultural mission for ascendancy that embodies living spiritually and culturally rooted life. To find out more about URAN and its spiritual-cultural mission for liberty and nationhood click here. The exquisite URAN pendant can be obtained online by clicking here.
In his capacity as an Afrikan-centred spiritual cultural practitioner this author is available for further learning in this regard and also for the carrying out of ceremonies such as naming and name reclamation. For details please click here.
Afrikan World Studies programmes are an important forms of study in understanding the Afrikan experience. There are a range of subjects covered on these programmes including History, Creative Production, Psychology and Religion. To find out more about these learning programmes please click here. For the video promo for these learning programmes click here.
Also, in the approach to the important cultural observance of Kwanzaa, the text: From Pert-En-Min to Kwanzaa - A Kuumba (Creative) Restoration of Sacred First Fruits by this author is available to purchase online here. This publication provides informative detail on the of the Kwanzaa celebration. You can also visit the institution of Yemanja to pick up a copy.
At nominal cost, also consider acquisition of an a4 laminate poster of articulations by this author when visiting the Yemanja-O establishment to enrol, consult, learn, gather or otherwise.
Also, visit www.u-ran.org for links to Afrikan liberation Love radio programme on Universal Royal Afrikan Radio online.