It's Just Entertainment 

To energise and to provide inspiration for grand achievement has been an important expression of Afrikan life throughout the most extensive and prolific history of the world – Afrikan history. From the powerful inscriptions beautifully carved on the walls of ancient monuments and temples to the exceptionally charismatic re-telling of stories of the ages from generation to generation, wholesome information has been a great resource in the eternal Afrikan continuum for ascendancy.

In examining the phenomenon of propaganda as it really exists, the common-place notion that its vehicles are ‘Just entertainment’ is surely at best misrepresentative.  ‘It’s just entertainment’ or ‘A bit of harmless fun’ could be more accurately described as propaganda about propaganda. A phrase such as meta-propaganda would probably be more pertinent as a descriptor. Should the Afrikan see the absorption of the outflow of propaganda simply as a leisure pursuit then that may well be a demonstration of how the devastating effects of negative media manifests itself in the denial of reality and submission to tyranny and control. A European encyclopaedia states:

“The genius of the motion picture lies in its mastery of what the audience, no longer autonomous individuals, shall be given to see. Not only does it dictate what each member of the audience shall see and how it shall be interpreted, but it tyrannically determines his point of view, deciding from what angle and from how near or far he shall watch and hear the action, no matter where he may be seated. It is this absolute control over the audience which makes the motion picture, and accordingly its screenplays, essentially unlike the traditional theatre and stage plays. “

Those at the helm of the so-called entertainment industry are clear about their mission that utilises a vast array of resources, technology and a worldwide infrastructure. The messages are purposefully designed at the most detailed levels and are both pervasive and long-lasting. Productions are designed and made to ensure huge populations of people behave according to plan. According to an Afrikan source:

“The moguls in the entertainment industry have fostered the belief that television and movies are harmless forms of wonderful amusement. Nothing could be farther from the truth! Movies and television contain some of the most sophisticated propaganda ever devised to manipulate and influence masses of unsuspecting people. When powerful political or economic forces want to influence mass behaviour and social attitudes, they use the mediums of television and film.

No one escapes the power of the message...The big wide screen with its larger-than-life has a powerful influence and profound effect on the believability factor. Motion picture and television studios often employ psychologists to analyse and study the impact of movie / television images, symbols and messages. Television and film producers and directors are highly trained individuals who know how to use code words, subliminal symbols and targeted images to effectively communicate social, economic, class, cultural, racial, sexual and political messages.

They understand the importance and power of every scene and line in a script. That is the reason why every line and scene is rehearsed repeatedly and reviewed for content and impact. The camera lens, the tint of the picture, the sound track – all are designed to transmit social messages that leave lasting impressions. Too many people get caught up in the planned emotional moments of a movie and they do not perceive or understand how the hidden messages are transmitted. They do not understand, for example how barely audible sounds are smoothly tucked underneath the overt music in scenes designed to sway emotions and implant new thoughts.”

Afrikan people the world over are being subjected to a media onslaught that extends beyond film and television and manipulates them away from positive works to uplift themselves.  As more technology is engineered and deployed to occupy Afrikan time the danger of being absorbed into believing that these vehicles are merely a means of entertainment is ever-present. One Afrikan writer puts it this way:

“Computer games, music videos, movies, cartoons and television programmes are used to entertain, to escape financial, emotional, spiritual, mental or physical problems. However, they cause Black folks to escape Afrikan culture. Music videos and computer games cause difficulty in relating to others, boredom, irritability, mood swings, personality problems and dysfunction. They drain energy from the Afrikan American community. The energy spent on computer games, surfing the Web, chat rooms, e-mail and music videos could be used to do positive things for the Black family, community. Instead, the energy is spent on mindless, repetitive computer beat up and attack games. “

The institution of entertainment which is largely imposed and controlled by others in the world is simply one of the barrage of institutions that are designed to maintain alien hegemony and rob Afrikan souls of their maximum potential, maximum capability and rightful place in this world. The twisted intent for Afrikan people to perpetually serve the interest of others laced with a mis-engineering of the Afrikan soul into working against their own best interest can be seen throughout death pool of foreign institutions whether via imposed academia, professionalisms, entertainment and so on.  

Whatever the foreign vehicle Afrikans are compelled to engage with in this time must surely be only a temporary phase in the long term generational and eternal thrust for the attainment and maintenance of self-governance. To acquire tools or make use of tools without becoming the tool is surely progressive strategy for ascendancy.

The Universal Royal Afrikan Nation (URAN) is an Afrikan-centred spiritual and cultural mission for ascendancy. To find out more about URAN and its spiritual-cultural mission for liberty and nationhood click here.

Much by way of progressive information can be sourced in this time covering a variety of subject areas the Wake Up Call with its various articles is one. Others include hardcopy publications such as From Musa to Afrikan Fundamentalism: The Afrikan Spirtual Essence of Marcus Garvey, From Ajar to Omowale: the Spiritual and Garveyite Journey of Malcolm X and From Pert-En-Min to Kwanzaa: the the Spiritual and Garveyite Journey of Malcolm X. Also, listen live to the The Liberation love online radio programme via the URAN website here.

In his capacity as an Afrikan-centred spiritual cultural practitioner this author is available for further learning in this regard and also for the carrying out of ceremonies such as naming and name reclamation. For details please click here.

To find out about learning programmes on the Afrikan World Experience please click here.