What of Culture Marketing?

Legitimate trade of goods and services in rightful order has been with the Afrikan as a mainstay life activity throughout the ages. Indeed, as with many other upright and essential life engagements it is the brilliant pioneering thrust of Afrikan souls that brought it into being. In their norm of optimal civilisation Afrikan marketplaces flourished and the products and services they had on offer to themselves had to necessarily appeal to their highly civilised norm. This would also be true for outsiders who would enter the realm of the Afrikan marketplace expecting to do business with the primary souls of creation.

A modern term used to describe the targeting and appeal to a specific group of people is culture marketing. An contemporary mainstream source describes it as follows:

“Culture marketing refers to promotional messages and materials that marketing teams curate for a specific group of potential customers. Marketing managers research a specific culture or demographic to help them create campaigns that appeal to this audience”.

So, what of culture marketing in relation to Afrikan souls subject to a state of interruption and disruption? Here, Afrikan souls may well be at a cultural deficit and shoehorned away from their highly civilised norm by others that mean the Afrikan ill. These souls may then be subject to ‘market’ and ‘marketing’ dominated and controlled by others who may work to emphasise and appeal to worse aspects of any cultural deficit or worse.

It is surely therefore vital for the Afrikan to restore self-determined cultured substance to their lives. In so doing, the Afrikan naturally empowers the self to build and operate markets for commerce and trade that serve Afrikan ascension. It also can compel any marketing appeal to relate to their highly civilised norm from wherever it may come.

The Afrikan can – and surely must – safeguard the self from promotional messages that are denigrating or destructive as wholesome and positive promotion determined by themselves flourishes in line with self-economy restoration, advancements and security.

The pioneering souls of market place functioning, through upright self-determined effort can allow themselves to flourish with markets and marketing that are of and for their lived civilisation.

Kwanzaa is one of the essential cultural observances of life within the Universal Royal Afrikan Nation. The Universal Royal Afrikan Nation (URAN) is an Afrikan-centred spiritual and cultural mission for ascendancy that embodies living spiritually and culturally rooted life. To find out more about URAN and its spiritual-cultural mission for liberty and nationhood click here. The exquisite URAN pendant can be obtained online by clicking here.

In his capacity as an Afrikan-centred spiritual cultural practitioner this author is available for further learning in this regard and also for the carrying out of ceremonies such as naming and name reclamation. For details please click here.

Afrikan World Studies programmes are an important forms of study in understanding the Afrikan experience. There are a range of subjects covered on these programmes including History, Creative Production, Psychology and Religion. To find out more about these learning programmes please click here. For the video promo for these learning programmes click here.

Also, in the approach to the important cultural observance of Kwanzaa, the text: From Pert-En-Min to Kwanzaa - A Kuumba (Creative) Restoration of Sacred First Fruits by this author is available to purchase online here. This publication provides informative detail on the of the Kwanzaa celebration. You can also visit the institution of Yemanja to pick up a copy.

At nominal cost, also consider acquisition of an a4 laminate poster of articulations by this author when visiting the Yemanja-O establishment to enrol, consult, learn, gather or otherwise.

Also, visit www.u-ran.org for links to Afrikan liberation Love radio programme on Universal Royal Afrikan Radio online.